About the Position

Please note**: The salary range above represents this position’s earning potential. The anticipated hiring range for this position will be $72,567 to $93,965, based on the candidate’s qualifications and experience.**

WHO WE ARE

MCPL has a vision of a world where knowledge allows diverse communities to prosper and grow. In order to support this vision, we create opportunities through meaningful connections by acting as the knowledge sharing center for over 1 million diverse customers.

Approximately 500 engaged and passionate staff provide services in 21 library locations and in community engagement using direct outreach and virtual assistance. MCPL is an open, inviting, and vital gateway to the information, ideas and enrichment that strengthens our county. A diverse, highly qualified staff continually assesses community needs and interests to support, encourage and inspire our customers.

MCPL believes in the right of all to learn and to grow. We value intellectual freedom, accountability, quality service, diversity, fairness, professional ethics, integrity of information and respect for our customers, our community, and ourselves. We are a learning organization that functions openly by exploring new ideas and using the collective talent, knowledge, and creativity of employees at all levels.

The Montgomery County Library System is committed to the full inclusion of all qualified individuals. MCPL values diverse perspectives, lived experiences, and cultures. MCPL encourages BIPOC (Black, Indigenous, and people of color), immigrants, women, LGBTQIA+, individuals with disabilities and veterans to apply. As part of this commitment, MCPL provides reasonable accommodation for persons with disabilities to participate in the job application or interview process and/or to perform the essential functions of the position.

WHO WE ARE LOOKING FOR

MCPL is looking for someone who is a creative, versatile digital marketer (Program Specialist II) ready to help connect our community with the information, ideas, and enrichment the library offers. This person will plan and run multichannel campaigns across social media, email, web, and paid digital advertising, choosing the right mix of channels for each audience and using data to strengthen results over time. They stay current on social media trends, platform changes, and emerging best practices, and bring fresh ideas that keep MCPL’s digital presence relevant and engaging.

Our Marketing Communications team includes specialists in photography, graphic design, and video, and this role will work alongside them while also having the skills to cover that work when needed. Whether capturing photos at a library program, designing a social graphic, or editing a short video, the successful candidate can produce polished, on-brand content that reflects the energy and diversity of our 21 library locations.

Collaboration and organization are at the heart of this position. The Digital Marketing Program Specialist will partner with librarians, programming staff, and County departments to understand their goals and share their stories with over 1 million customers. With several campaigns often running at once, the successful candidate is skilled at managing multiple deliverables, setting priorities, and making sure deadlines are met without sacrificing quality. Strong writing skills, a commitment to accessibility, and an understanding of how to measure and communicate results are essential, as is a genuine belief in the right of all to learn and grow.

What You'll Be Doing

Es**sential Duties/Major Responsibilities:

• Multichannel digital campaigns: Planning, building, and running digital marketing campaigns across social media, email, web, and paid channels. Choosing channels, audiences, messaging, and timing for each campaign. Managing paid social and search advertising within approved budgets. Coordinating campaign calendars with programming and branch staff.
• Writing, scheduling, and posting content on MCPL social media channels: Monitoring and responding to comments and messages. Ensuring all content is accessible and ADA compliant.
• Live coverage of library events. Staying current on platform changes and best practices.
• Email marketing and editorial content: Writing, building, and sending the library's digital newsletter and targeted email campaigns. Managing email lists and audience segments. A/B testing subject lines and content.
• Digital analytics and reporting: Collecting and analysing data from social media, email, web, and advertising platforms. Tracking campaign results against goals. Producing monthly performance and trend reports for the management and executive teams. Recommending changes based on results.
• Administrative marketing communications tasks: Supporting the Marketing Communications team with administrative tasks, customer assistance with digital resources, and other duties as assigned.

Please note the following additional details about this position:

• No telework is available for this role, fully on site
• Weekends and evenings may be required as needed

Minimum Qualifications

Experience**:** Two (2) years of professional experience related to marketing, communications, design or digital media

Education: Graduation from an accredited college or university with a Bachelor's Degree.

**Equivalency:**An equivalent combination of education and experience may be substituted.

Medical exam protocol: This position requires completion of a pre-employment medical history form to assess your ability to safely perform the essential duties of the role

Preferred Criteria, Interview Preferences

All Applicants will be reviewed by the Office of Human Resources (OHR) for minimum qualifications. Those applicants who meet minimum qualifications will be rated “Qualified,” placed on the Referred List, and may be considered for an interview.

Preference for interviews will be given to applicants with experience in the following:

• Experience marketing for a government agency, public library, or other public sector organization, including working within public communication standards, accessibility requirements, and approval processes.

• Experience producing short-form video for platforms like Instagram Reels, TikTok, and YouTube Shorts, from concept through editing.

• Experience with project management tools such Microsoft Planner, Monday.com or Trello to track multiple campaigns and deadlines.

• Experience with a social media management platform such as Hootsuite for scheduling, monitoring, and reporting.

• Experience creating content that reaches diverse audiences, including immigrant communities, older adults, families, and teens.

Checking and Understanding Your Application Status: Your current application status is always available on GovernmentJobs.com. Learn what your application status means and review our FAQs here.

IMPORTANT INFORMATION

The Office of Human Resources (OHR) reviews the minimum qualifications of all applicants, irrespective of whether the candidate has previously been found to have met the minimum requirements for the job or been temporarily promoted to the same position. This evaluation is based solely on the information contained in the application/resume submitted for this specific position.

Montgomery County Government(MCG) is an equal opportunity employer, committed to workforce diversity. Accordingly, as it relates to employment opportunities, the County will provide reasonable accommodations to applicants with disabilities, in accordance with the law. Applicants requiring reasonable accommodation for any part of the application and hiring process should email OHR at Hiring@montgomerycountymd.gov*. Individual determinations on requests for reasonable accommodation will be made in accordance with all applicable laws.*

MCG also provides hiring preference to certain categories of veterans and veterans/persons with a disability. For more information and to claim employment preference, refer to the Careers webpage on Hiring Preference*.*

All applicants will respond to a series of questions related to their education, relevant experience, knowledge, skills, and abilities required to minimally perform the job. The applicant's responses in conjunction with their resume and all other information provided in the employment application process will be evaluated to determine the minimum qualifications and preferred criteria or interview preference status. Based on the results, the highest qualified applicants will be placed on an Eligible List and may be considered for an interview. Employees meeting minimum qualifications who are the same grade will be placed on the Eligible List as a "Lateral Transfer" candidate and may be considered for an interview.

This will establish an Eligible List that may be used to fill both current and future vacancies.

If selected for consideration for this position, you may be required to provide evidence that you possess the knowledge, skills, and abilities indicated on your resume.

Montgomery County Ethics Law*: Except as provided by law or regulation, the County's "Public Employees" (which does not include employees of the Sheriff's office) are subject to the County's ethics law including the requirements to obtain advanced approval of any outside employment and the prohibitions on certain outside employment. The outside employment requirements of the ethics law can be found at* 19A-12 of the County Code*. Additional information about outside employment can be obtained from the* Ethics Commission website.